Dubai Properties
Dubai Properties (DP) has been shaping Dubai’s skyline and community life since 2002, crafting integrated neighbourhoods that blend work, play and everyday living. As a core pillar of Dubai Holding’s real-estate arm, DP isn’t just a developer—it’s the architect of some of the emirate’s most sought-after addresses. Here’s an insider’s tour of what makes DP tick, its sister arms under Dubai Holding, and why its masterplans continue to set the gold standard.
Roots & Vision
- Born as Estithmaar Realty in 2002, DP launched Jumeirah Beach Residence (JBR)—the world’s largest single-phase waterfront community at the time. By 2005 it had rebranded to Dubai Properties, committed to executing the emirate’s vision of live-work-play districts.
- A subsidiary of Dubai Holding Asset Management, DP benefits from sovereign backing, city-scale master-planning and the financial muscle to deliver on its promises.
Corporate Family under Dubai Holding
Alongside DP, Dubai Holding brings together several specialist development and asset-management arms:
Dubai Properties (DP)
The master-planner behind JBR, Business Bay, Mudon, Serena and more. DP Developments handles land-to-turnkey delivery, while DP Retail (spun off in 2016) curates shopping and F&B destinations within each community.
Meraas
Since its 2007 founding, Meraas created lifestyle-led precincts—City Walk, Bluewaters, Port de La Mer—before merging into Dubai Holding in mid-2020 to align leisure, hospitality and property development.
Nakheel
The island innovator responsible for Palm Jumeirah, The World and Deira Islands. Transferred from Dubai World into Dubai Holding in early 2024, Nakheel now complements DP’s urban masterplans with mega-scale waterfront projects.
Meydan
Famous for the Meydan Racecourse and its mixed-use waterfront district, Meydan joined Dubai Holding alongside Nakheel, expanding the group’s footprint into hospitality-driven, event-centric real estate.
Ejadah
Dubai Holding’s asset- and facilities-management arm, ensuring that DP, Meraas and Nakheel developments enjoy end-to-end service—from handover through daily operations.
DP’s Two-Pronged Engine
DP Developments
- Conceives and delivers residential, commercial and mixed-use schemes: think beachfront towers at La Vie (JBR extension), chic townhouses in Uptown Mirdif, or the canal-side apartments of Dubai Wharf.
- Manages key joint ventures (e.g., La Mer with Meraas), blending international hospitality brands with DP’s masterplans.
DP Retail
- Owns and operates retail strips and F&B hubs: Bay Avenue in Business Bay, The Beach at JBR, and boutique promenades in emerging communities.
- Creates lifestyle enclaves where residents can shop, dine and unwind steps from home.
Milestones & Masterplans
2002
Launch of JBR—the world’s largest waterfront community
2005
Rebrand to Dubai Properties
2015
Joint-venture with Meraas for La Mer beachfront
2016
Establishment of DP Retail division
2018
Bluewaters co-development kicks off
2020
Meraas merges into Dubai Holding; DP’s scope widens
2024
Nakheel & Meydan formally join Dubai Holding
Signature Communities
Business Bay
Dubai’s downtown canal district, mixing podium apartments, luxury towers and a pedestrian-friendly waterfront.
Mudon & Uptown Mirdif
Family-centric townhouses, parks, schools and sport courts—designed for active lifestyles.
Serena & La Tilia
Mediterranean-inspired villas and townhouses, complete with private gardens and community pools.
JBR & La Vie
Beachfront living with retail promenades, sky-lounges and seamless sea access.
Dubai Wharf
Boutique low-rise apartments along Dubai Creek, set to hand over in mid-2025.
Why Choose Dubai Properties?
Sovereign Backing
Projects underpinned by Dubai Holding’s financial strength and city-scale planning.
End-to-End Delivery
From land acquisition to handover—and beyond, with Ejadah managing operations.
Integrated Living
Parks, schools, retail and, often, F&B hubs come standard—minimizing commutes and maximizing convenience.
Flexible Payments
Investor-friendly plans (10/40/50 or 10/50/40) lock in today’s rates, paid over 2–3 years.
Proven Yields
Waterfront and family communities consistently deliver 6–8% net rental returns.
Contact us to Know More About Dubai Properties OFF-Plan Properties For Sale
From bold silhouettes to record-breaking financings, Binghatti Developers continues to accelerate Dubai’s vertical growth—where every address is both a home and a statement.
