Arada
Founded in 2017, Arada has rapidly emerged as the Northern Emirates’ largest master developer—crafting vibrant, sustainability-driven communities that enrich lives across Sharjah and beyond. Backed by visionary leadership and a diverse portfolio of supporting brands, Arada blends timely delivery, financial innovation and international growth to redefine UAE living.

Roots & Vision
Founded
2017 by Sheikh Sultan bin Ahmed Al Qasimi (Chairman) and Prince Khaled bin Alwaleed bin Talal Alsaud (Vice-Chairman).
CEO
Ahmed Alkhoshaibi, steering Arada’s rapid expansion and operational excellence (Wikipedia, Arada).
Mission
“To build spaces people truly connect with for healthier, happier and more meaningful lives”—from master-planned towns to fitness parks. (Arada).
Corporate Structure & Supporting Divisions
Master Development
Residential, commercial and mixed-use districts anchored by Sharjah’s landmark projects.
Wellness & Leisure Brands
Wellfit: Gyms across Dubai and Sharjah.
Zad: Innovative food-truck parks.
Manbat: Emirati farmers’ markets in partnership with the Ministry of Climate Change & Environment.
Artal: Homegrown fashion label.
Boost Juice: First UAE master franchise signed in 2023
Financial Innovation
2022: Debut US $500 million sukuk issue; assigned credit ratings by Fitch and Moody’s.
2024: Launched a US $1 billion sukuk programme, raising US $400 million in June. (Wikipedia).
International Expansion:
2024: Acquired Roberts Co (NSW) for AU $20 million; plans to invest up to US $100 million to grow the Australian business toward US $1 billion annual revenue by 2028. (dailytelegraph).
Signature Communities & Milestones
2017
Nasma Residences launches in Al Tay, Sharjah—six sold-out phases with Nasma Central park and community centre completed in 2021. (Wikipedia)
2017
Aljada masterplan unveiled: a 24 million sq ft mixed-use district featuring Zaha Hadid-designed leisure precinct “Madar,” with first homes handed over in 2021. (Wikipedia)
2021
Masaar eco-community launches in Suyoh: 3,000 villas and townhouses around a “green spine” of 50,000 trees; half of homes (1,500 units) delivered by September 2024. (Wikipedia)
2022
Jouri Hills debuts at Jumeirah Golf Estates: 294 high-end villas and townhouses, Arada’s first Dubai-based project. (Wikipedia)
2022
Armani Beach Residences announced on Palm Jumeirah in partnership with Armani and Tadao Ando—due for completion in late 2026. (Wikipedia)
2024
W Residences at Dubai Harbour sales launch: AED 5 billion, three-tower complex operated by Marriott, 400 apartments scheduled for 2027 handover. (dailytelegraph)
Why Arada?
Largest Northern Emirates Master Developer
Leading Sharjah’s residential and mixed-use growth trajectory (Arada).
Holistic Ecosystem
From homes and offices to gyms, food parks and fashion boutiques—Arada delivers fully integrated lifestyles.
Financial Strength
Innovative sukuk issuances and Moody’s/Fitch ratings underpin robust project financing and on-time delivery.
Global Ambition
Strategic Australian acquisition and franchise partnerships pave the way for international scale.
On the Horizon
Sydney Residential Entry (2025)
Five initial sites in New South Wales’s Castle Hill and beyond, seeding AU $200 million into Arada’s first Australian community. (Wikipedia, dailytelegraph)
Aljada Phase II (2025–26)
Expansion of retail, schools and leisure components within Sharjah’s flagship town.
Masaar Discovery Centre & Phase II
New showroom and community amenities to showcase Masaar’s eco-innovations, targeting full completion by 2026.
Further Fitness & F&B Brands
Rollouts of additional Wellfit clubs and Zad food parks in emerging UAE neighbourhoods.
Contact us to Know More About Arada OFF-Plan Properties For Sale
From pioneering Sharjah’s urban renaissance to launching its first homes in Dubai and branching into Australia, Arada exemplifies growth through quality, community focus and financial innovation—shaping tomorrow’s neighborhoods, today.